2015 Event

Creative Ent 2015 InfographicEvent started 9.00am in the Egg Reception

  • 9.00am – 9.25am Event registration and networking
  • 9.25am – 9.40am – Event opening address in the Egg reception – then move to Digital Performance lab

Digital Performance Lab

Hosts 120 people in this cutting edge theatre featuring one of the largest HD screens in Europe.
These sessions will also be recorded and streamed into the reception space.

9.45am  – 10.30am: Keynote  Cindy Krum
Cindy Krum is flying in from Denver, Colorado for the event. Global creative entrepreneur Cindy is the CEO and Founder of MobileMoxie, a mobile marketing consultancy and host of the most cutting-edge online mobile marketing toolset available today. Cindy is the author of Mobile Marketing books which are available all over the globe in many languages. She brings fresh and creative ideas to her clients, providing on-site training and workshops, as well as speaking at international events on a regular basis. Cindy tells her story as an international entrepreneur and offers crucial advice and tips for the next generation.

10.45am – 11.45am:  Sports Business 2.0
Chair: Prof. Simon Chadwick (Centre for Sports Business) discussing the future of Sports business.

12.00pm – 1.00pm:  Social Responsibility
Chair: Dr. Morven McEachern (Co-Director,Centre for social business) discussing social responsibility and social business featuring:

1.00pm – 1.30pm – Immersion (short films)
Photographer, film maker and artist Andrew Brooks will be talking about and showing his two Immersion short films which look at the cityscapes and streets of Manchester and the sublime landscapes of Iceland in vivid, fine detail. These dynamic journeys through landscape and city lead to a collaboration with Salford Business School where Andrew Brooks produced this stunning film to promote Creative Entrepreneur 2015.

1.30pm – 2.30pm: Creative Entrepreneurship & Startups
Chair: Dr. Marie Griffiths (Co-Director,Centre for Digital Business) discussing the opportunities and challenges for the next generation of entrepreneurs and digital Innovation featuring:

2.45pm – 3.45pm: Digital Marketing 
Chair: Dr.Aleksej Heinze (Co-Director Centre for Digital Business) hosts an expert panel presentation and discussion on mobile & video optimisation featuring

4.00pm – 5.00pmTech Angels – Dragons Den
Web Apps UK are running a competition with the University of Salford to offer cash prizes for the right creative business ideas.  This Dragons Den pitch event culminates the competition and for the winners – prize money and potential access to £2,000 per month, premises and business support.


Egg Suite

this space tucked neatly behind the Christie tiles is designed for discussion hosts an intimate audience of 40 people with a large screen

10.30am – 11.30am: Killer Content
Manchester and the dynamic ‘northern powerhouse’ idea have seen a ton of digital and tech startups over the past few years.  But content making has lagged behind.  Venture capitalists and agencies are backing far fewer start-up makers of creative material in the North – than digital tech and marketing businesses.  Entrepreneur Alex Connock looks at why that problem exists – a perplexing one given how extraordinarily successful Northern content production has been at the BBC and ITV for 50 years.  And he looks at how it could be turned around – inviting some new content startups to present their story.

11.30am – 12.30pm: Impact of an EU referendum on the digital economy
Dr. Aleksej Heinze hosts a discussion on this topical subject featuring experts Lisa Smart, Tony ClaytonSteve Kunkewicz and Sam Clark. This should be a session not to miss, discussing this key issues and inviting audience participation.

12.30pm – 1.15pm: Building your personal brand online
Michael Cropper and Tina Judic (Found) present an engaging session on how you can connect with a global audience and create new opportunities. This session is perfect for the next generation of business leaders and people that are looking to enhance their understanding of using digital to raise their profile and employability.

1.30pm – 2.30pm: Information security
Hosted by Dr.Maria Kutar and a special guest from industry Jessica Muirhead discussing the key issues in information security. This highly interactive sessions will put the emphasis on the creative side of Creative Entrepreneur using LEGO® SERIOUS PLAY®  to explore the concepts.

2.30pm – 3.15pm: Challenges for start-ups
Hosted by the Federation of Small Business, the next generation of entrepreneurs discuss the challenges they have faced with their businesses so far. Featuring Lavinia Goddard (Vine Juice) and Christian Michaels.

3.15pm – 4.00pm:  Incubox and The Kick Factor competition
Incubox understand the difficulties faced by graduates and young start-ups with plenty of great ideas but no financial backing, help or guidance available. If you have an innovative idea, or you are a student or graduate budding entrepreneur, come along to this session to find out more about how Incubox and their new competition The Kick Factor can help you.

4.00pm – 5.00pm: Social business (Moss Cider)
Dr. Kevin Kane plays host to Moss Cider Project founder Dan Hasler. Dan tells the incredible story of The Moss Cider Project. More than just a clever pun Dan and his business partner Joe Weeks have created a unique business model that puts it’s quasi-coop of apple donors ahead of large commercial gains. They’ve grown embryonically since 2010 from a 100 litre setup that fermented in a cupboard in deepest Moss Side, to now producing between 6-7 thousand litres each year, making them one of the North West’s largest producers of craft or ‘real’ cider. While their ‘core’ (pun intended) business is producing cider they’re now breaking out into other juices since the arrival of a batch pasteuriser. Which was provided by the unlikely partnership with Manchester Fire Service. They’ve made appearances on food blogs across the globe, including Vice Magazine and television appearances on the BBC’s ‘The One Show’ and also featuring in Channel 4’s ‘River Cottage’.

Egg reception & stands

  • PUPRU – Centre for Digital Business, popup research hub
  • Salford Business School Employability Hub – providing help and advice to students and businesses about academic and industry partnerships and internships
  • Kick Factor, Incubox competition with Wildings
  • Student Life and Enterprise
  • Federation of Small Business
  • Already Famous – installation setup to allow professional profile pictures to be used on social media or offline
  • Speed networking sessions (1.00pm – 1.30pm) and (2.45pm – 3.30pm)



Cindy Krum (MobileMoxie)
Cindy Krum, CEO & Founder of MobileMoxie is a highly sought after international conference speaker, presenting and training in-house teams throughout the US and globally. Based in Colorado, she serves as faculty at Rutgers University, teaching mobile marketing. People describe Cindy’s training style as personable, engaging and action oriented. She uses real world examples and engages the audience with their own mobile devices. Cindy’s book, Mobile marketing: Finding your customers no matter where they are, by Que Publishing is a top-rated mobile marketing book available in most book stores and on Amazon.com. It is also used as core curriculum and required reading in university-level classes across the United States.

Menno Marien (Manchester City FC & CROSSMO)
Founder of CROSSMO and currently head of Business Innovation at Manchester City FC, Menno’s passion is to help people think differently and give them new insights to exploit and grow. He has over 15 years of experience in innovation consultancy, with more than 100 innovation projects executed for many different companies such as Pepsico, HP, Nespresso, Imaginarium, Martini, AUSA, La Caixa and many others, both big companies and SMEs. Menno founded CROSSMO to help companies to cross the road to create new business.

Lou Cordwell (Magnetic North)
Lou started her career working for a number of large multinational ad agencies before founding digital design company magneticNorth in 2000. magneticNorth has become an international brand, with an impressive collection of digital firsts and amassing an enviable client list that includes the BBC, Google and M&S. A former IoD ‘Manchester Young Director of the Year’, Lou sits on a number of Boards including the Greater Manchester Local Enterprise Partnership and CityCo – the body that strives to make Manchester city centre a better place to work, visit and live. Lou is a champion for women working in the tech industry and regularly speaks at events aimed at encouraging more women to consider a career in the sector.

Jessica Muirhead
Jessica is a web development and online security professional. With an academic background in Computer Science and Information Security, she has worked with a number of large and small household brands to deliver easy to use, maintainable and secure web solutions within a wide range of business sectors. Jessica has delivered Information Security training for a variety of organisations, including government bodies, universities, businesses and NGOs, explaining good practices using simple and effective analogies.

Lisa Smart (North West Lib Dems)
Lisa Smart stood in the 2015 General Election as the Liberal Democrat candidate for Hazel Grove in Stockport. She is Vice Chair of the North West Lib Dems and sits on the party’s national Fundraising Board. Lisa is a Director of Stockport Credit Union, has been a school governor for twelve years and sits on the boards of two charities. Lisa graduated from Durham University with a degree in Mathematics and went on to gain an MBA from London Business School. Previously, Lisa worked as Chief Executive of an international development charity that provides education and resources for children and young people. Lisa also has 12 years of experience working in international investment management.

John O’Shea (Artist and Curator, National Football Museum)
John O’Shea is a UK based artist. He is working as curator and programme manager for National Football Museum to develop “Out of Play”, a flagship digital art programme, supported by Arts Council England. Most recently he was creative lead for “Pitch to Pixel: The World of Football Gaming”, a major exhibition working with EA Sports and Football Manager to reflect on four decades of simulated soccer, and examine what comes next. 

Tony Clayton (Imperial College London)
Tony has broad experience in organising major research programmes, building teams, delivering consulting assignments and developing and communicating evidence for policy. He is currently working with Imperial College Business School, chairing the research board of think tank Big Innovation Centre, and on the advisory board of the new Open Register of Patent Ownership. Tony has previously held roles as Chief Economist of the UK Intellectual Property Office, from 2010 to 2015 he led a programme of new research, and established IPO as a significant influence in global IP economics. Tony’s team supported Ian Hargreaves’ review of the UK IP framework in 2011, and developed standards for evidence in IP policy.

Rebecca Rae (Reason Digital)
Experienced Strategist, planner, marketeer, art director and head of social media Rebecca has been previously voted in the ‘Top 30 women under 30 in digital’. She excels in creative strategy and digital marketing with an emphasis on social media and content. She looks at how digital can integrate with an overall brand strategy, incorporating media spend, digital best practice, SEO and creative implementation. She’s lectured in marketing, branding and creative concepting; worked with top clients creating integrated strategies; spoken at conferences and provided comment for radio and magazines on technology, the web and social media.

Naomi Timperley (4Hub)
Naomi is a whirlwind of energy who has the ability to motivate, inspire and lead others in any environment. A director of 4Hub CIC a social enterprise consultancy that supports communities, enterprise and startups and creator of My Big Social Idea. A BBC Dragons Den survivor with Baby Loves Disco, Naomi previously ran a youth enterprise and employability company called Enterprise Lab which was a support force for young people, helping them become more employable and giving them an entrepreneurial mindset. In 2014 she was nominated for the European Mentoring & Coaching Council Mentoring Award and was named this year in the “Maserati 100” – a definitive list of Britain’s most successful business leaders actively supporting the next generation of entrepreneurs by Maserati and the Centre for Entrepreneurs (CFE).  Naomi is a huge fan of digital and trains, speaks and blogs about it. She is also a speaker, mentor, lecturer, trainer and has worked with several universities.

Jamil Khalil (Wakelet)
Jamil Khalil is the Founder & CEO of Wakelet, a fast growing social sharing web platform, which helps people, artists, bands, sports clubs, businesses and academic institutions to organise their online information so it is easier to find and share. Prior to Wakelet, Jamil was the Head of Sourcing and EADS co-ordination for Airbus’ Value Chain Visibility (VCV) and Auto-ID programme and oversaw the company’s Auto-ID Innovation Centre. Over the past three years, in parallel to a demanding role at Airbus and with very little resources, Jamil has put together a passionate team and raised over £1M from investors across the UK and the US including backing from the original publishers of Angry Birds.

Steve Kuncewicz (Bermans)
Head of IP and Media at Bermans, specialising in legal issues relating to Social Media and working mainly in the Media, Creative, Advertising, PR, Marketing and Digital Sectors. Steve is a frequent media commentator on IP, Media and Social Media issues to outlets including BBC Breakfast and News At 10, ITV News, Sky News, BBC Radio 4 and 5 and the Financial Times. Steve has published several books on the Legal Issues of Web 2.0 and Social Media. Steve is a Board Member of ProManchester and co-Chairman of Creative ProManchester, working tirelessly to build links between the financial and professional services sector and creative industries in the region. Steve is also a board member of several worthy causes.

Craig Dean (Web Applications Group)
Craig Dean is Chief Executive of the Web Applications Group, President of the Oldham Chamber of Commerce, Director of Oasis Community Learning, a Microsoft Certified Professional Developer and Technical Trainer, and a gifted entrepreneur. Craig is committed to expanding the growth of the tech sector in the North – this ambition is exemplified by the formation of WA:UK Tech Angels, an angel investor with a difference, in May 2014. More importantly, he is a dedicated mentor to many talented young software engineers.

Michael Cropper (Contrado Digital)
Michael Cropper is the Managing Director of Lancashire based digital marketing agency Contrado Digital. He has experience working with national and multi-national brands in a wide range of industries, helping them achieve awesome results online. Contrado Digital has been shortlisted in the finals for 11 categories across 5 awards recently including the Chartered Institute of Marketing Northern Awards, the Prolific North Awards, the Red Rose Awards, The Bibas and The Hive Awards.

Oliver Weingarten (OW Advisory)
After ten years of working at the Premier League (in a General Counsel role) and thereafter Formula One Teams’ Association (as Secretary General) operating in challenging environments, in July 2014 Oliver founded “OW Advisory Limited” – a boutique sports business advice and fan engagement agency. Under the guise of OWA, Oliver was General Secretary of the Formula E Teams’ Association, in its inaugural Season, and his current projects range from Fans’ Forums to working with technology startups, like Virtually Live. 

Hugo Sharman (Deltatre)
Hugo has 15 years’ experience in sports business and digital media working with major Brands, Broadcasters and Sports Federations. Having begun his career in advertising, Hugo joined deltatre, a leading global sports and technology company, in 2010 to launch its offices in Manchester. As a member of the U.K Board, he has played a significant role in deltatre’s growth and has led many of their most prestigious projects with the London 2012 Olympic & Paralympic Games (LOCOG), BBC Sport, Premier League, RFU and many others. |In recent years Hugo has also consulted to a number of Sporting Bodies, National & International Federations advising on commercial, marketing and digital strategy. He is passionate about helping organisations challenge traditional practices and business models, and to embrace new ideas, new channels and new technology to create significant business change.

Matt Haworth (Reason Digital)
Matt founded @ReasonDigital which is a social enterprise that helps charities do more online. He writes & talks about doing good with digital and likes music, travel and ideas.

Fay Salvan (The Big Life group)
Fay is the Chief Executive of The Big Life group and a Trustee for the charities.Fay started working as a social entrepreneur in 1991 and established The Big Life group in 2002. Working in primary health care, self help, childcare, family support, employment and training, the group operates from Liverpool to Grimsby offering a wide range of opportunities to people who have the least. Fay has worked on the Boards of various health and social care initiatives and chaired Trafford Healthcare Trust  and the Trafford Children and Young peoples Board, she won the Social Enterprise Leader Award in 2011.

Chris Dabbs (Unlimited Potential)
Chris  is Chief Executive of Unlimited Potential, a democratically-controlled social enterprise based in Salford that specialises in social innovation for happiness and health. Unlimited Potential was the first organisation in northern England to gain the national Social Enterprise Mark, holds the Investors in People Standard, and is an accredited Living Wage Employer. With its own audited social accounts, it is rated on the SE100 Index in the national leader table for impact measurement.

Steve Lowy (Umi Digital)
Acorn Award-Winner, Steve Lowy is a successful hotelier and entrepreneur.  In 2008 he was listed in the Courvoisier The Future 500 as the “one to watch in tourism” and umi hotel London was placed in the world’s top 50 budget hotels list by The Telegraph.  These accolades, along with his successful internship program and many other awards, have also gained him board director positions for BETA (British Educational Travel Association) and WYSETC (World Youth Student & Educational Travel Confederation). An alumnus of Salford Business School, Steve and the umi brand has received extensive press coverage over the years and in titles that include the Financial Times, Telegraph, Sunday Express and CNN.

Tina Judic (Found)
Originally from the North-West, Tina is MD of the award wining London based agency Found. She leads a fantastically talented team of passionate digital specialists who are driven by results and discovery.  It is Tina’s mission to lead teams to achieve new and dynamic dimensions of performance for clients whilst supporting them in their development every step of the way.  A regular for top digital awards for Found and individually, Tina is helping to shape the future path of digital.

Zulf Choudhary (Sparta Digital)
Zulf is a social entrepreneur with wide expertise in solving problems and finding solutions through innovative thought and radical action. He has launched Sparta Digital, a marketing and software solutions provider to help companies get the most from marketing ROI. His Interests are in social and economic inclusion, digital strategy and social change through technology.

Richard George (MEC)
Director of organic SEO performance, Richard is an experience and focused leader with over ten years digital business experience working at senior management level up to Director. Working with an entrepreneurial thought process and a strategic approach, Richard’s success comes from making the businesses he works with a success. Richard has a passion for e-commerce and understanding how to engage with customers in an ever-changing environment of opportunity.

Alex Connock (Shine North)
Alex is managing Director at Shine North. He is Chairman of The Royal Television Society (NW) with roles at INSEAD and MBS.

Tom Mason (Delineo)
Some know him only as @totmac. Tom is the social media campaign manager at Delineo. He is responsible for the overall strategy and implementation of all social media campaigns to come out of the agency and his work has been nominated for national digital awards.Tom is passionate about social media and is a strong advocate of integrated marketing campaigns; advertising which utilises social media to achieve specific marketing objectives. He’s a fervent blogger, running his own website at 330 Words and, unsurprisingly, uses social media heavily in his personal life.

Phil Morgan (Delineo)
Phil is passionate about digital marketing and creating integrated campaigns that deliver great results. He is a techie at heart with a Masters in Computer Science and now part of a successful in-house digital marketing team and agency side. He’s worked on projects that have allowed him to broaden my skills and work on national and international campaigns. He enjoys creating digital marketing strategies that include SEO, PPC and Online Display and has worked across industries including finance, energy, healthcare and technology.

Christian Michaels
Christian founded the Christian Michaels Digital Agency in August 2013 to help small businesses and start-ups create or improve their existing online presence. His aim is to provide clients with expert digital marketing services to ensure their brand is given the best possible chance of success in the online market place, at an affordable price.

Andrew Brooks
Even on sunny days, a rarity in Manchester, England, photographer, digital artist and film-maker Andrew Brooks spends hours in a darkened studio striving to show us the bigger picture. Brooks’s latest work with the BBC investigates the power and awe in nature. His early experiences growing up in the Fens countryside established the foundation of this view and he cites artists from the Romantic era as re-igniting this lifelong passion (BBC Philharmonic Concert Series 2011-12).

Angela Tait & Ian Clegg
Artists who have been working collaboratively on creative projects since 2010. Their practice was founded upon a fascination with combining their individual disciplines of sculpture, photography, illustration and photography. This has led to a collaborative approach to other projects including teaching and writing. Currently they exhibit throughout the UK and beyond. They also present workshops based around their specialisms and each hold a part time university lecturing post.

Dan Hasler (Moss Cider)
Dan is the founder of The Moss Cider Project, more than just a clever pun Dan and his business partner Joe Weeks have created a unique business model that puts it’s quasi-coop of apple donors ahead of large commercial gains. They’ve grown  embryonically since 2010 from a 100 lt setup that fermented in a cupboard in deepest Moss Side, to now producing between 6-7 thousand litres each year, making them one of the North West’s largest producer of craft or ‘real’ cider. They’ve made appearances on food blogs across the globe, including Vice Magazine and television appearances on the BBC’s ‘The One Show’ and also featuring in Channel 4’s ‘River Cottage’.

Sam Clark (CRNetworks & Pirate Party)
Sam Clark is a director of a rural ISP, HucklowNet that provides fibre internet services to local communities. Treasurer and Candidate for The Pirate Party, Sam is an advocate for digital rights and digital economy. Interested in using technology to enhance our lives and care for the environment and society. Also a director of a small technology consultancy firm, CRNetworks – having a wide range of technical knowledge mixed with innovative solutions to today’s problems.

University of Salford

Malcolm Purdie (University of Salford)
Malcolm heads the University of Salford’s Commercial Services team and is responsible for the commercial development and generation of revenues from the expertise base. He is a director of the University’s corporate venturing business, USE Ltd, and of Optimum Imaging Limited – a high technology spin out. He has assisted in the creation of several spin out companies (Incanthera, Acoustic Sensing Technologies, etc.) and other ventures (Salvalco, Oncascan, etc.) based upon the exploitation of University intellectual property.

Prof. Andy Miah
Andy is Chair in Science Communication & Digital Media at the University of Salford. He is also Global Director for the Centre for Policy and Emerging Technologies, Fellow of the Institute for Ethics and Emerging Technologies, USA and Fellow at FACT, the Foundation for Art and Creative Technology, UK. Andy has published over 150 academic articles in refereed journals, books, magazines, and national media press on the subjects of cyberculture, medicine, technology, and sport. Andy is regularly involved with the media including BBC’s Newsnight and Start the Week with Andrew Marr, ABC’s’ The 7:30 Review and CBC’s The Hour. Andy also writes for the Huffington Post, Wired, Washington Post, The Guardian, and the Times.

Salford Business School

European Search Award Winner - EDinteractive - Salford Business School Big Chip Awards Small Business Charter Digital Entrepreneur Awards Winner 2014 - Centre for Digital Business  THE Business School of the Year 2014

Salford Business School has won a number of notable awards recently, including the prestigious Times Higher Education Business School of the Year Award in recognition of our innovation in postgraduate teaching and learning, our advances in industry collaboration and our expertise in digital business. A number of award winning staff from Salford Business School’s centres of Digital, Social and Sports business facilitate this event.

Dr. Morven McEachern
Co-Director of the Centre for Social Business, her research activities focus on the area of socially responsible management and ethical consumer behaviour. Her research CSR, citizenship and social business contexts vary from food commodities (e.g. meat, chocolate, coffee) to luxury goods (e.g. luxury fashion, jewellery). Her research currently focuses on how SMEs in the jewellery sector integrate responsibility into their everyday business practice.

Dr. Kevin Kane
Co-Director of the Centre for Social Business, Kevin joined the University of Salford in 2003 after working for 14 years in the University of Central Lancashire. Overall he has spent 25 years teaching project and risk management in higher education.

Dr. Marie Griffiths
Reader and Director of the Centre for Digital Business, her main teaching focus is upon the role of digital technologies in the business setting specialises in the convergence of the ‘real’ and digital worlds and the social influences of technology. She researches in the area of commercial and societal implications of technological change.

Prof. Simon Chadwick
Simon is Editor of ‘Sport, Business and Management: An International Journal’, is a former Editor of the ‘International Journal of Sports Marketing and Sponsorship’, and has authored and published more than 600 articles, conference papers and books on sport.  Simon has worked with numerous organisations involved in sport including Mastercard, FC Barcelona, the International Tennis Federation, Atletico Madrid, UEFA, the Qatar Olympic Committee, Michelin Motorsport, Tottenham Hotspur, International Centre for Sport Security, Sport Business Group, Euro League Basketball, The Economist and the British Council. In addition, Chadwick’s views on sport are regularly covered by the media; he has been quoted more than 10,000 times in publications across the world including in the Wall Street Journal, the New York Times, Forbes, Time, the Financial Times, the Economist and Bloomberg Business Week. Simon owns and edits The Scorecard.

Dr. Gordon Fletcher
Head of academic unit, Gordon is a motivated educator, manager and innovator with an eye for the distinctive, inspirational and new. His objective is to disseminate and share knowledge to the broadest possible audience with the goal of enabling the success of others in a digitally rich business and social environment.

Dr. David Kreps
Dr David Kreps is an ‘early adopter’, judge of the Big Chip Awards, pioneering thinker and commentator, with a fascination for technology and its impact upon society. A web developer since 1995, he did his PhD thesis on Cyborgism, and has become an expert on Web Accessibility. Explorer into the philosophy of Virtuality.

Dr. Maria Kutar
Director of postgraduate taught courses in International Operations & Information Management she is responsible for MSc Information Systems Management, MSc Project Management and MSc Procurement, Logistics and Supply Chain Management.

Dr. Aleksej Heinze
Senior Lecturer in Information Systems, Co-Director Centre for Digital Business, Head of Advisory Board at SEMTA. Researcher in: SEO, Search Engine Marketing (SEM), Social Media Marketing working on mastersindigitalmarketing.org.

Alex Fenton
Alex is an award winning digital developer, teacher and mentor and has been balancing the creative and entrepreneurial since 1997. Alex is lecturer in digital business at Salford Business School and the producer and founder of Creative Entrepreneur – Next Generation and the Creative Hive showcase platform.[/vc_column_text][/vc_column][/vc_row]