New Zealand born and Australian educated, Gordon is Head of the Operations and Information Management Academic Unit within Salford Business School and has been at Salford since 2002. He states his objective is to “disseminate and share knowledge to the broadest possible audience with the goal of enabling the success of others in a digitally rich business and social environment”. Previously Gordon has taught coding as a problem solving activity to the “reluctant” , at both postgraduate and undergraduate levels. He has published work focusing on the use of technology including social media marketing, economies in game worlds, conflict in online communities, the social supply chain, on/off-line retailing and grieving networks. Other key work includes the development of science fiction prototyping as a method for technology innovation and transformation.